YouTube’s evolution from a vlog platform to a major player in TV and film is becoming evident, as recent surveys indicate that 66% of consumers now discover content through it. Notably, YouTube has captured a significant market share in television viewing and surpassed traditional streaming services. With media companies recognizing its potential, more are uploading premium content directly. However, creators face tough choices about content distribution, with many fans preferring their original platform, which raises questions about audience migration to other streaming services.
According to a new survey, 66% of consumers discover TV or film content via YouTube, marking a significant shift in viewing habits.
84% of media executives view YouTube as a viable platform for launching long-form content, reflecting its growing influence in the entertainment industry.
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