The standalone Audience team/department/function, as we know it, is dead... we were successful in transitioning newsrooms to become more audience-focused.
If your audience team is still siloed away, powerless to impact your colleagues or readers, your organization's chances of survival in these transformative times is slim.
The best audiencers are busy running head first into what's next: creator journalists, or what Pew calls news influencers.
These leaders' careers passed through audience-y teams. They lead with the lessons of community listening, platforms, partnerships, metrics, and more.
Collection
[
|
...
]