You might discover a conspiracy theory on social media - but you're more likely to believe it if you hear it from a friend

The study highlights that while social media serves as a productive platform for discovering conspiracy theories, it is the influence of friends and family that determines belief in these theories.

This research indicates that although individuals are heavily exposed to conspiracy theories on social media, the actual belief in these theories largely depends on interpersonal dynamics rather than social media consumption.

The paper points out that conspiracy beliefs can result in harmful behaviors and emphasizes the need for understanding the mechanisms behind belief formation to combat these theories effectively.

The authors concluded that to successfully address conspiracy theories, corrective interventions must navigate the complex psychological and communicative barriers shaped by personal relationships.

Read at Nieman Lab