In the whirlwind of digital innovations and the growing influence of social media moguls, there's something reassuringly solid about traditional earned media of TV, radio, print and podcasts... its value and style are timeless.
Social media influencers may claim traditional media is outdated, but CEOs and founders of top brands value it. What makes traditional earned media still relevant in the era of digital dominance?
Six reasons highlight the enduring supremacy of traditional earned media: trust and credibility, audience appeal, engagement and conversation starter, long-lasting value, complementing digital strategies, and quality over quantity.
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