In the lead-up to the 2024 election, U.S. traffic to the top 100 news sites was down 4.6% compared to the same period in 2020. This decline, noted by David Carr of Similarweb, suggests a shift in how audiences engage with news, contrasting with the significant traffic surges seen during the previous Trump presidency. Publishers are adapting by seeking reader support through subscriptions and donations, emphasizing the need to navigate the changing media landscape.
Publishers like The Atlantic and The Economist are reaching out to readers for subscriptions and donations, highlighting that endorsing candidates previously boosted their subscriber conversions. For instance, The Economist saw a significant spike in subscriptions following their endorsement of Kamala Harris during the 2024 race, demonstrating the potential financial impact of political endorsements during a Trump administration.
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