Penny Lane's upcoming docuseries "Mrs. America" follows contestants in a lesser-known pageant. Initially aimed for Tribeca 2026, the festival opted for an early premiere in 2023 to allow Lane to gather audience feedback. This debut represents a significant shift in how docuseries might operate within festivals, with buyers having the chance to provide input during the production process. Anonymous Content, a co-financer of the project, sees this as an innovative approach to engaging with the unscripted space, allowing creators autonomy while also involving buyers earlier in development.
"They were like, 'Let's show it [this year] because then you can experience it with an audience and really collect feedback in that ineffable way that you can only do if you see it in a room full of strangers,'"
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