News organisations face challenges in maintaining influence and reach. Established brands with loyal audiences are better equipped to navigate these difficulties.
Usage of social media for news does not eliminate the importance of traditional media. Digital platforms act as gatekeepers, not publishers, directing users to external information sources.
Legacy news providers like The Sun, Daily Mail, Mirror, and Guardian reach over 20 million UK readers. Their value exists both online and offline, highlighting their enduring significance in media consumption.
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