"Well, I think it's not just that we cover issues that Americans actually care about in a way that's truly factual, but we cover the issues that I think for so long legacy media has just routinely ignored, Winters replied, adding: I think you can sort of see the convergence of that with what President Trump talked about in 2016, which was immigration, trade deals, and the idea that our government should actually work to represent us"
"and not be importing a sort of class of foreign workers, depressing our wages, and just, I think, destroying what it means to be an American. It's the idea that Americans are not allowed to care about certain issues or they're demeaned as nativists, xenophobic, racistevery -ist ad hominem attack in the book. And I think War Room, I think sort of alternative, at least conservative media, actually says, No, it's okay to care about wanting to be an American"
Alternative media claim to build trust by covering issues that mainstream outlets are perceived to ignore and by presenting factual, audience-relevant content. Populist concerns such as immigration, trade deals, and government representation are framed as central policy issues that affect wages and national identity. Expressing worry about immigration is portrayed as a legitimate stance rather than nativism or xenophobia. Conservative digital platforms position themselves as affirming American identity and resisting cultural replacement. Creators emphasize authenticity as audiences migrate from legacy outlets to digital channels that feel less risk-averse and less didactic.
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