"If they don't have the ability in their contract to remove their byline, we're going to use their name. Now, I'm not asking y'all to get in fist fights with all of them, but in the cases where we have to, they get to decide. If they decide not to, again, they don't get credit. They don't. We're going to do it anyway, but they're not going to get credit for it."
"Decent idea, horrible execution. These failures are the result of leaders who skipped the boring, hard, necessary work of bringing their organizations along on AI initiatives."
"Simply creating more content for the hell of it is like putting a new steering wheel on a Geo Metro. If your AI experiment doesn't start with a clear problem that your audience or your newsroom actually has, no amount of technology will save it."
"Skeptics who come around often become your most productive advocates, because they've genuinely thought through the concerns."
The implementation of AI in journalism has faced significant failures due to poor execution and lack of audience engagement. Companies have struggled with transparency and addressing real issues, leading to distrust among journalists and audiences. Effective AI initiatives require clear problem-solving, open communication with audiences, and addressing skepticism. Leaders must prioritize these elements to avoid backlash and ensure successful integration of technology in newsrooms.
Read at Poynter
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