The article explores the color purple's significance in branding, noting its ties to luxury and royalty exemplified by brands like Cadbury and Hallmark. However, it presents a scientific debate about whether purple truly exists as it doesn't have a distinct wavelength in the visible light spectrum, blending the colors red and violet instead. This raises questions about our understanding of color perception, asserting that purple might be an optical illusion shaped by neuroscience. The discourse challenges traditional teachings about color with respect to the spectrum and how we categorize hues.
Purple is often used sparingly in branding and graphic design, but its associations with royalty and luxury can make it a powerful force.
It seems it might all depend on how you define purple, which is a matter of semantics as much as science.
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