"Versant comprises a bundle of cable television networks and similar digital businesses, with notable properties including MS NOW (formerly MSNBC), CNBC, USA Network, Golf Channel, Oxygen, E!, and SYFY. It also includes online platforms such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Peacock, the popular streaming service owned by NBCUniversal, will remain under the Comcast umbrella, as will the NBC broadcast network and the cable channel Bravo."
"Is cable television truly dead? The markets are about to test the hypothesis. Before trading commenced on Monday, Versant shares were trading at $46.65. Shares had been offered as "when-issued" stocks on December 15 for $55 per share. In early trading on Monday, Versant stock fell more than 12% shortly after the markets opened. The stock was trading at under $41 a share as of this writing."
Versant Media Group completed a spinoff from Comcast and began trading on Nasdaq under the ticker VSNT, combining cable networks and digital properties. Holdings include MS NOW (formerly MSNBC), CNBC, USA Network, Golf Channel, Oxygen, E!, SYFY, plus platforms Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Peacock, NBC and Bravo remain with Comcast. Versant's when-issued offering was $55 per share; pre-market was about $46.65 and early trading saw shares fall more than 12% to under $41. Cable subscriptions remain well below their 2012 peak of over 101 million households, though Q3 2025 saw a rare net gain of over 300,000 pay-TV subscribers.
Read at Fast Company
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