Fox News has announced a significant shift in strategy with the launch of 'Fox Noticias,' a Spanish-language program aimed at the Hispanic community.
The new show will be hosted by Rachel Campos-Duffy and intends to spotlight issues affecting the Hispanic community while airing weekdays at 4 PM/ET.
This initiative appears to be a calculated step to engage the growing Hispanic population, which Fox News has previously discussed in conservative contexts.
FOX News ranks as the top destination in cable news for Hispanic viewers, with a politically diverse audience, making this launch both timely and strategic.
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