"This report shows that across six countries - China, Germany, India, South Korea, United Kingdom and United States - people pay for subscriptions because it enhances their trust in the quality of the content and reassures them that their personal data is safe. This trust comes largely from their positioning as a quality brand. In the case of news, the most heavily subscribed brands are those aligned with values such as reliability, truthfulness, objectivity and integrity."
"Likewise, in the entertainment sector, streaming services that work through subscriptions perform better than network TV and Cable TV across all the criteria. This year, Netflix received 24 nominations for Academy Awards, while in 2019 received 117 Emmy nominations and won 27. This "quality" strategy was already tested by HBO which has in its portfolio some of the most iconic programmes of recent years: Game of Thrones, The"
People frequently encounter paywalls and subscriptions online and often receive advertising spam when accessing content for free. The vast scope of the web enables large amounts of free content that can be reproduced, changed and reinvented. News information has proliferated across platforms, allowing access either for a fee or for free. Cable TV offered broad programming choices that have been expanded by platforms such as YouTube, Facebook and Instagram. Across six countries, people pay for subscriptions because subscriptions enhance trust in content quality and reassure users about personal data safety. Trusted brands emphasize reliability, truthfulness, objectivity and integrity. A study by the Center for Media Engagement found that more complete information about a topic increases consumer trust, supporting subscription growth for established news brands. Subscription-based streaming services outperform network and cable TV on multiple criteria, reinforced by awards and high-profile programming successes.
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