"We're thrilled to have Tim at the helm of our U.S. advertising business at such a pivotal time for both our business and the industry at large."
"The company's unrivaled connection to U.S. Hispanic audiences presents a powerful opportunity for brands to grow through cultural relevance, innovation, and measurable impact."
Donna Speciale is stepping down from her role as President of U.S. Advertising Sales and Marketing at TelevisaUnivision, with Tim Natividad, a former TikTok executive, set to succeed her on June 9. Speciale had a significant career, spending decades at Turner and Univision, especially during pivotal changes including the merger with Grupo Televisa. As traditional media faces challenges in ad sales, with a reported decline of 11%, the company aims to enhance its streaming strategy. Natividad's extensive background in digital media positions him as a valuable asset during this transition.
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