Donna Speciale is stepping down from her role as President of U.S. Advertising Sales and Marketing at TelevisaUnivision, with Tim Natividad, a former TikTok executive, set to succeed her on June 9. Speciale had a significant career, spending decades at Turner and Univision, especially during pivotal changes including the merger with Grupo Televisa. As traditional media faces challenges in ad sales, with a reported decline of 11%, the company aims to enhance its streaming strategy. Natividad's extensive background in digital media positions him as a valuable asset during this transition.
"We're thrilled to have Tim at the helm of our U.S. advertising business at such a pivotal time for both our business and the industry at large."
"The company's unrivaled connection to U.S. Hispanic audiences presents a powerful opportunity for brands to grow through cultural relevance, innovation, and measurable impact."
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