The shift has been ongoing for nearly a decade, but legacy outlets are now facing a fresh wake-up call. 'No longer the gatekeepers, their days of controlling the news and information flow are over,' said Brett Spencer, a senior lecturer in podcasting at City St George's, University of London.
'The interview, which aired on October 26, gained 26 million views within 24 hours... it has reached 45.9 million views at the time of writing,' said Paul Reilly, showcasing how digital platforms are reshaping political reach.
'Rogan also endorsed Trump... lamenting a perceived suppression of free speech by the mainstream media. It amassed 47 million views,' illustrating the growing prominence of influencers over traditional media.
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