Chinese government has increased scrutiny on online content, removing over 25,000 micro dramas deemed inappropriate from 2022 to 2023. This crackdown coincided with market saturation, constraining growth for micro drama apps such as ReelShort and DramaBox, which still performed well with significant downloads. Many micro drama companies are now seeking international markets for expansion. Notably, the audience is predominantly female, with users highlighting how engaging the content can be despite its sometimes cheesy nature, showing a significant cultural resonance and potential for growth abroad.
You could not achieve the growth that Chinese internet entrepreneurs were used to, due to the number of micro drama apps flooding the market.
Despite the cheesy acting, the clip ended on a cliffhanger, and I desperately wanted to see what happened next.
Women comprise 70% of its 45 million monthly active users, half of whom are based in the U.S.
It's a lot easier to lose track of time when you can consume hundreds of videos in a single sitting.
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