This week witnessed OpenAI accusing Chinese AI competitor DeepSeek of potentially breaching intellectual property rights by allegedly using OpenAI's models for its own training via distillation. Concurrently, Sky News has plans to reorient its newsroom to increase its premium paid journalism output from 30% to 70% to safeguard itself against the decline of linear TV. Additionally, Meta has started a testing phase for ads on its platform Threads, focusing on brands in the US and Japan. Other significant developments include Havas's acquisition of CA Sports and Ströer's consideration of selling its advertising business.
OpenAI accused DeepSeek of a potential breach of intellectual property, claiming it used OpenAI's models to train its own competitive AI through distillation.
Sky News aims to evolve its newsroom strategy by boosting paid content journalism from 30% to 70% by the decade's end.
Meta has started testing advertisements on Threads, initially targeting brands in the US and Japan, with a limited rollout to a fraction of users.
Havas's acquisition of CA Sports and Ströer’s contemplation of selling its core ad business demonstrate significant shifts in the advertising landscape.
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