This week in television marked the 100th anniversary of John Logie Baird's first televised ventriloquist act, showcasing how far the industry has come. JIC Barb announced a daily measurement of YouTube viewing on TVs, a groundbreaking initiative. YouTube is set to roll out a new subscription option called 'Premium Lite,' following rival strategies from Amazon and Disney+. Meanwhile, the ongoing conversation around AI prompted protests and legal challenges in the UK. Finally, insights into ad tech and martech development were shared in a new report in collaboration with StackAdapt.
A busy week in TV marked a century since John Logie Baird's first televised ventriloquist dummies, highlighting advancements and changes in the industry today.
JIC Barb's decision to measure YouTube viewing on a daily basis across television screens illustrates a significant step in audience insights and engagement metrics.
YouTube's introduction of 'Premium Lite' showcases its strategy to compete with platforms like Amazon and Disney+, emphasizing the evolving landscape of subscription models.
Amid the surge of AI discussions, the UK witnesses protests and legal cases, reflecting concerns over corporate accountability within the creative industries.
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