The Salt Lake Tribune, profitable and growing, seeks to rid itself of that "necessary evil" - the paywall
Briefly

from Nieman Lab5 months ago
Andy Larsen's frustration over distracting ads led to a transparent conversation with Ciel Hunter, eventually giving birth to Salt Lake Tribune's first public financial report.
Nieman Labhttps://www.niemanlab.org/2024/09/the-salt-lake-tribune-profitable-and-growing-seeks-to-rid-itself-of-that-necessary-evil-the-paywall/
The report offers a unique glimpse into the Salt Lake Tribune's financials, aiming to engage a diverse audience including readers and potential donors about their nonprofit model.
Nieman Labhttps://www.niemanlab.org/2024/09/the-salt-lake-tribune-profitable-and-growing-seeks-to-rid-itself-of-that-necessary-evil-the-paywall/
Historically, news organizations have kept business and editorial operations separate to ensure newsroom independence; however, transparency is now being prioritized at the Salt Lake Tribune.
Nieman Labhttps://www.niemanlab.org/2024/09/the-salt-lake-tribune-profitable-and-growing-seeks-to-rid-itself-of-that-necessary-evil-the-paywall/
Drawing inspiration from other innovative outlets, the Tribune’s push for financial transparency sets a precedent for legacy newspapers attempting to adapt in a modern journalism landscape.
Nieman Labhttps://www.niemanlab.org/2024/09/the-salt-lake-tribune-profitable-and-growing-seeks-to-rid-itself-of-that-necessary-evil-the-paywall/
Read at Nieman Lab
#transparency #nonprofit-journalism #financial-report #salt-lake-tribune #digital-advertising
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