NBC has secured the rights to air the Olympic Games in the U.S. through a new agreement with the International Olympic Committee, extending coverage until 2036. This new $3 billion deal replaces the previous rights structure ending in 2032 and emphasizes NBC's longstanding relationship with the Olympics, having broadcast 19 Games since 1964. The Olympics significantly boost viewership for NBC's streaming platform, Peacock, as evidenced by a 33% increase during last year's events in Paris, highlighting the importance of the games in attracting subscribers and enhancing services like multiview and Gold Zone coverage.
NBC's new deal with the IOC solidifies its continued role as the U.S. home for the Olympics, extending coverage through 2036.
The recent agreement is valued at $3 billion, reflecting the significant investment in streaming and broadcasting rights for the upcoming Olympic cycles.
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