Read at Nieman Lab
The New York Times ended 2023 with a strong subscriber base of 10.36 million, including 9.7 million digital-only subscribers. The Times added 300,000 new digital-only subscribers in the last months of 2023, marking its highest quarterly growth for the year. The company has shifted its focus to digital subscriptions, now generating more than double the revenue from digital subscriptions compared to print subscriptions.
The Times added 300,000 new digital-only subscribers in the last months of 2023, more than it added in any quarter for the previous year.
The Times has seen success with its all-access digital bundle that includes not only journalism but also features like Games, Cooking, Wirecutter, and The Athletic. Nearly half of its digital-only subscribers are bundle or multi-product subscribers. The company has also seen growth in other revenues due to higher Wirecutter affiliate referral revenues and licensing.
At the end of 2023, a little under half - 4.22 million or 43% - of digital-only subscribers were bundle or multi-product subscribers.