"They're done primarily as a PR play," Juda Engelmayer, a veteran crisis PR pro, commented on the lawsuits of public figures like Lively and Baldoni.
Lively's initial complaint coincided with the Times article on the allegations, which gave the news outlet protection under fair reporting privileges.
Lively's claims and Baldoni's subsequent suit made huge splashes with widespread media coverage, showcasing the calculated PR strategies at work.
Media lawyers indicated that while Baldoni's suit seemed weak from a libel standpoint, it effectively publicized his version of the story.
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