"Recent US ComScore data revealed that mobile accounted for two out of every three minutes spent consuming digital media and confirmed that mobile users are increasingly choosing apps as the preferred format for this media fix. Total time spent consuming digital media in June 2015 via mobile apps hit 779 billion minutes (vs. 'just' 551 billion minutes on PCs). As readers spend more time on mobile devices and less time reading on newspapers, magazines, and desktop computers,"
"Closer to home the latest UK Advertising Association / WARC Expenditure Report published this week revealed that, whilst last year UK advertising grew at its fastest rate since 2010, once again it was internet ad spend alone driving the numbers, showing an increase of 17.3% to £8.6bn with mobile accounting for a whopping 78% of that growth, growing to a total of £2.6bn."
"In March as a group we posted a record audience of 122.2m unique browsers for the month, according to the latest ABCe figures. That 122.2m figure represents a year-on-year increase of 31%. In terms of mobile performance, the number of people who view Trinity Mirror Group content exclusively on mobile devices has exploded in the past few years. In fact, we had more than 74 million unique visitors in March which represented over 60% of unique visitors."
Mobile apps now dominate digital media consumption, with US ComScore showing mobile accounted for two out of every three minutes and apps delivering 779 billion minutes in June 2015 versus 551 billion on PCs. Readers are shifting time away from newspapers, magazines and desktop computers, requiring publishers to realign distribution strategies toward mobile. UK advertising growth was driven by internet ad spend, rising 17.3% to £8.6bn, with mobile contributing 78% of that growth to reach £2.6bn. News publishers must prevent print revenue erosion into smaller digital and mobile income. Trinity Mirror recorded 122.2m unique browsers in March, a 31% increase, with over 74 million mobile-only visitors reflecting a focus on social distribution and related digital investment.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]