"The Guardian has started cross-posting its weekly food newsletter, 'Feast,' to Substack, where it hopes to reach new audiences. This is an experiment, according to Press Gazette's reporting; if Feast succeeds on Substack, The Guardian may progress to offering unique content on the platform, and republishing other existing newsletters there."
"'Feast' is one of almost 60 newsletter offerings from The Guardian. The food newsletter has more than 100,000 subscribers and open rates close to 70%."
"The Guardian's head of newsletters, Toby Moses, told Press Gazette that he saw food reporting as a natural starting point for The Guardian's Substack foray given the strength of its own coverage and the platform's 'thriving' food scene."
The Guardian has begun cross-posting its food newsletter, 'Feast,' to Substack to attract new audiences. This initiative is part of Project Berger, a multi-year transformation plan aimed at enhancing the publication's digital and experimental approach. 'Feast' has over 100,000 subscribers and high open rates. The head of newsletters, Toby Moses, views food reporting as a strong entry point for Substack due to the platform's vibrant food community. Other publications like The Financial Times and New York Magazine have also started using Substack.
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