The freeloader era of streaming is over
Briefly

Streaming companies are tightening password-sharing policies, compelling users to create their own accounts if they share with family or friends. Following Netflix's lead, Disney's implementation of a 'paid sharing' option has led to an unexpected increase in subscribers, adding 2.5 million in early 2025. This model allows account holders to pay extra for additional users outside their households. Other services like Warner Bros. Discovery's Max are also considering similar strategies, indicating a broader shift in the streaming landscape towards stricter account usage policies.
Playtime's over for freeloaders. Streaming services are now enforcing password-sharing crackdowns, prompting users to pay for their access after years of sharing for free.
Disney's new 'paid sharing' model has proven successful, leading to the addition of 2.5 million new subscribers in the first quarter of 2025, exceeding expectations.
Read at Business Insider
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