"Breaking" kayfabe - like a wrestler publicly asking for health insurance because falling on his back for a living left him scrambling to pay for pain pills out of pocket - was verboten. Precarity, breaking the illusion of omnipotence, wasn't allowed to make it on TV.
Fans not only began to accept that the kayfabe world of heroes and villains did not comport with reality - it became part of why they liked it, and this revelation drove an entirely new business model.
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