As he accepted the Emmy for Outstanding Limited Series last night, Richard Gadd, the creator and star of Netflix's Baby Reindeer, made a plea to the audience. "If Baby Reindeer has proved anything, it's that there's no set formula to this, that you don't need big stars, proven IP, long-running series... to have a hit," he said. "The only constant across any success in television is good storytelling, good storytelling that speaks to our times. So take risks, push boundaries, explore the uncomfortable, dare to fail in order to achieve."
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