
"Substack announced Thursday it's launching Apple TV and Google TV apps that audiences can use for videos and livestreams - and early reactions suggest not all users are thrilled. Subscribers can watch videos and livestreams from creators they follow, but the app will also have a recommendations-based "For You" feed that mixes in other creators' content. The TV app is available to both free and paid subscribers, and Substack says it will eventually add audio content and more discovery features."
"Why are you doing this Substack? Why are you veering away from the written word?"
"Please don't do this. This is not Youtube. Elevate the written word."
Substack launched Apple TV and Google TV apps that let audiences watch videos and livestreams from creators they follow. The app will include a recommendations-based "For You" feed that mixes content from other creators. The TV app is available to free and paid subscribers. Substack plans to add audio and additional discovery features over time. Many writers and users reacted negatively, expressing frustration with the platform's increasing emphasis on video and social features. The shift follows prior additions including livestreaming, Notes, and a creator incentive fund, plus the recent rollout of sponsored segments for newsletters.
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