The most relevant items in the 1994 guide, especially for employees at a national news organization like this one, are the first two on the page: "Be careful what you say." "Your message reflects upon you and NPR." Those clear simple statements come remarkably close to summarizing what we advised our staff 15 years later, in 2009, when NPR issued its first guidelines for another new form of digital communication - social media. The essence of these reminders emphasizes the importance of being mindful of one's digital footprint as a representative of the organization.
Sharing and social media have become deeply embedded in how NPR does business. These channels are among the ways our journalists cover their beats, cultivate sources and communicate with listeners and readers. They are vital listening posts that help us monitor events around the globe - from Haiti to Homs. In this rapidly evolving digital landscape, it's crucial for reporters to harness these tools effectively while upholding journalistic integrity.
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