Roku has unveiled its refreshed Streaming Stick and Streaming Stick Plus, claiming they are the most compact on the market and 35% smaller than competitors. The devices, priced at $39.99 and $29.99 respectively, can now draw power from most TVs' USB ports. Roku also introduced new software features to improve user experience, such as personalized sports highlights. However, the company faces some backlash over aggressive advertising strategies. Additionally, Roku is expanding its product range with new smart cameras to strengthen its hardware ecosystem.
Roku's new Streaming Stick and Stick Plus are designed to be over 35 percent smaller than their competitors, prioritizing compactness for easier management behind televisions.
The Streaming Stick Plus offers 4K support at $39.99 and is powered via USB, catering to consumers' needs for convenience and efficient space management.
With new Roku OS features such as the 'Coming Soon to Theaters' row and personalized sports highlights, Roku aims to enhance user experience amid advertising controversies.
Roku continues to diversify its product offerings, introducing smart home devices like the battery-powered Roku Battery Camera and Roku Battery Camera Plus.
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