The Washington Post has ramped up its paid advertising on social media to promote stories critical of Trump, following backlash over its non-endorsement of Harris.'
A source indicated that the ad campaign involved high-performing content from the newspaper's reporting, asserting it wasn't anything new but reflected engagement priorities.
Jeff Bezos stated that the decision not to endorse a presidential candidate was made as a matter of 'principle,' aiming to avoid perceived bias in the newspaper.
Following the controversy, approximately 10% of the Washington Post's circulation canceled subscriptions in protest against the non-endorsement of a presidential candidate.
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