What 'don't read the comments' almost always really means is 'our comments section is trash.' And a trash comments section is reflective of a larger, longer-term mistake of not investing in moderation.
One key difference between thriving and flailing online spaces? Well-crafted moderation policies, effectively enforced.
Readers want some level of protection from hateful content. They want a robust, understandable set of rules about what conduct is and isn't acceptable.
2025 will amplify an existing trend: the growing divide between online spaces that invest in moderation and those that don't.
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