Q&A: How A+E is diversifying its offerings to grow engagement and revenue
Briefly

In response to shifting viewer habits toward streaming and short-form content, A+E Networks has rebranded itself as A+E Global Media, emphasizing its commitment to digital engagement and global reach. The company aims to leverage its iconic brands to deliver engaging content that resonates with audiences across various platforms. With a focus on innovation, A+E Global Media is committed to connecting with consumers and creating compelling, platform-specific storytelling that meets audience expectations in a rapidly evolving media landscape.
In a rapidly evolving multiplatform viewing environment, audiences are changing how they find and engage with content, increasingly gravitating toward streaming platforms.
A+E Networks has transformed into A+E Global Media, emphasizing its commitment to a digital-first approach in the evolving media landscape.
We know our audiences - we know what they want, and we know how to tell them compelling stories. Our biggest opportunity is to deepen our digital engagement.
Read at Digiday
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