As offline revenues plummeted, a new generation of digital-first publishers exploited social media's viral potential, showcasing the precarious balance of reliance on platforms.
The initial reluctance of traditional publishers to embrace the internet has led to a fractured relationship, highlighting the need for adaptation in an evolving media landscape.
BuzzFeed’s struggle with shifting social media algorithms illustrates the vulnerabilities faced by digital publishers dependent on platforms for audience growth and distribution.
Legacy publishers, chasing short-term clicks, compromised their brand trust, highlighting the importance of cultivating loyalty rather than merely seeking immediate engagement.
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