In an interview with Joao Pereira, commercial director of Público, he highlighted the challenges and successes faced by the Portuguese daily newspaper over the past year. While subscriptions remain difficult due to low user willingness in Portugal, there has been notable growth in digital advertising and branded content, capitalizing on Público's reputation for premium journalism. This credibility not only attracts subscribers but also enhances the value of partnerships with brands, solidifying its position in the media landscape.
We saw significant growth in subscriptions, digital advertising, and branded content despite challenges in convincing Portuguese users to subscribe to news outlets, which is notably low.
Our premium journalism reputation strengthens brands associated with us, particularly in branded content, which has shown exceptionally positive results in recent marketing initiatives.
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