Prediction markets are trying to lure journalists with partnership deals

"Prediction markets are working to ingratiate themselves with mainstream news and culture: The Golden Globes broadcast in January was plastered with Polymarket odds, the AP is licensing election data to Kalshi, and a partnership between Polymarket and Substack means more prediction market data in newsletters."

"Rick Ellis, an independent entertainment journalist who runs AllYourScreens.com and writes a newsletter on Substack about TV and streaming, told The Verge he received an offer this week. The deal involved producing two stories a week based on data from prediction markets - in Ellis' case, that could be things like who might win this season of Survivor or which couples will end up together at the conclusion of Love Is Blind."

"Ellis said the proposed payment was in the 'mid to upper hundreds [of dollars] per post,' with potential for more money if the article hit certain metrics like click-throughs."

Prediction market exchanges are expanding their presence in mainstream media through strategic partnerships. Major platforms like Polymarket have secured deals with established outlets including the AP and Substack, while also approaching individual journalists. Rick Ellis, an independent entertainment journalist, received an offer to produce two weekly stories based on prediction market data covering topics like reality TV outcomes. The proposed compensation ranges from mid to upper hundreds of dollars per post, with additional earnings potential tied to performance metrics such as click-throughs. These initiatives represent a broader effort by prediction markets to integrate their data into regular news and entertainment coverage.

Read at The Verge