The duration of pre-film advertisements in cinemas has significantly increased over the past decade, with ads now occupying 10-15 minutes of the pre-show time, while trailers take about 5-10 minutes. A filmgoer successfully sued a cinema in India for lengthy ads, highlighting viewer frustration. There are no legal restrictions on ad lengths in the UK, where pre-show content can total 20-30 minutes. Some cinemas, like the Prince Charles cinema in London, limit these durations to enhance the viewer experience, showcasing a growing concern about the impact of long ads on audience attendance.
Ads for brands or products typically take up 10-15 minutes of the pre-show segment, with trailers occupying about five to 10 minutes.
While adverts and trailers in UK cinemas typically last about 20 to 30 minutes, the Prince Charles cinema in London bucks the trend by limiting the pre-film reel to 10-12 minutes.
Collection
[
|
...
]