""The release of Sora 2 , an impressive and frightening AI video generation social network, and new agentic browsers , signal a fundamental shift in our online information ecosystem," said Mahadevan, who is leading the Poynter AI Innovation Lab. "We're researching the intersection of AI, media and the online experience of citizens. We're creating resources and tools for journalists and news consumers to better navigate it. And we can help philanthropic organizations pursue their missions when it comes to the intersection of AI and civil society.""
"Poynter's latest initiative, launching along with the Lab, is a new self-directed online course, AI for Journalists and Content Creators: From Understanding to Application . Those who complete it will receive a Poynter certificate and will gain skills to spot AI risks like bias, misinformation and hallucinations, while gaining understanding of AI tools and applying them transparently and ethically to build audience trust."
Poynter Institute consolidated its AI efforts under the Poynter AI Innovation Lab to offer trusted strategy, ethical guidance, training and tools for journalists and the public. The lab builds on substantial work in AI ethics and digital media literacy and signals expanded ambitions as AI reshapes how people encounter news and assess information. Alex Mahadevan will lead research at the intersection of AI, media and the online citizen experience while developing resources for journalists, news consumers and philanthropic partners. Poynter also launched a self-directed course to certify and train creators to spot AI risks and apply tools ethically.
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