With only 63% of news influencers identifying as men, there’s a significant gender disparity in how news is shared and consumed on social media platforms.
The gender gap in news influencers is highlighted by the fact that 68% of news YouTubers are male, contrasting sharply with a more balanced TikTok demographic.
A notable political imbalance exists, as 55% of men voted for Trump, indicating the potential influence of male dominance among news influencers on political views.
Despite more news influencers identifying as conservatives, the majority of their audience consists of liberal Democrats, showcasing a strange disconnect in political polarization.
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