"“Audience attention is scarce, and the value homepages used to provide to consumers and brands has been diminished by SEO games and AI,” stated James Denis, Global Head of Revenue, Sherwood Media. “We believe the inbox is the new homepage, operating in a curated, opt-in environment where an action-oriented, open-minded audience seeks to improve themselves on a daily basis.”"
"Highlights from the new research study include: Newsletters are a top news source for readers and are considered a vital daily ritual by 75% of readers. 91% of readers feel informed after reading their favorite newsletters and experience feelings of being more grounded, motivated, inspired, and empowered."
"Newsletters are a valuable media format for advertisers who want to reach business decision-makers through brand-sponsored content, because readers trust that type of content more when it appears in newsletters versus elsewhere."
A study on newsletter advertising finds newsletters are a vital daily ritual for most readers and a top source for top news. Many decision-makers incorporate newsletters into their morning routines and report feeling ready to take on the day, empowered, and informed after reading. Readers also report feeling grounded, motivated, inspired, and empowered. Advertisers benefit because readers trust brand-sponsored content when it appears in newsletters compared with other placements. The inbox is positioned as a new homepage in a curated, opt-in environment where action-oriented, open-minded audiences seek daily self-improvement.
#newsletter-advertising #audience-engagement #brand-sponsored-content #media-research #marketing-strategy
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