"Netflix's cheapest ad-supported tier has increased to $8.99 per month, reflecting a rise from the previous price of $7.99. The standard plan now costs $19.99, up from $17.99, and the premium plan has increased to $26.99 from $24.99."
"The last price increase occurred in January 2025, and since then, Netflix has introduced several updates, including video podcasts and live events, while also revamping its app interface."
"Despite the price hike, Netflix has not provided a specific reason this time, although it previously cited delivering 'more value for our customers' as justification for past increases."
"In 2025, Netflix reported earnings of $1.5 billion from its advertising business and hinted at plans to roll out additional types of ads in the future."
Netflix has raised its subscription prices, with the ad-supported tier now at $8.99 per month, up from $7.99. The standard plan increased from $17.99 to $19.99, while the premium plan rose from $24.99 to $26.99. This price hike follows previous increases in January 2025. Netflix has made various updates to its platform, including video podcasts and live events. The company earned $1.5 billion from its advertising business in 2025 and plans to introduce more ad types.
Read at The Verge
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