"Netflix is reportedly in talks to license video podcasts distributed by iHeartMedia, according to Bloomberg. iHeartMedia's podcast portfolio includes shows like "The Breakfast Club," "Las Culturistas," "Jay Shetty Podcast," and "Stuff You Should Know." Netflix is looking for exclusivity, which means video podcasts that it licenses from iHeartMedia could no longer be uploaded to YouTube. It's worth noting that if a deal does come together,"
"iHeartMedia might not license its entire podcast catalogue to the streaming service. The news comes a few weeks after Netflix signed a similar deal with Spotify that will bring a curated selection of sports, culture, lifestyle, and true crime podcasts from Spotify Studios and The Ringer to Netflix. Under the Spotify deal, podcasts available on Netflix will be removed from YouTube but remain on Spotify."
Netflix is in talks to license iHeartMedia video podcasts, including The Breakfast Club, Las Culturistas, Jay Shetty Podcast, and Stuff You Should Know. Netflix seeks exclusivity that would bar licensed video podcasts from being uploaded to YouTube. iHeartMedia might not license its entire podcast catalogue even if a deal is reached. The talks follow a recent Netflix agreement with Spotify to carry a curated selection of sports, culture, lifestyle, and true crime podcasts from Spotify Studios and The Ringer; those Netflix-hosted podcasts are removed from YouTube but remain on Spotify. These video podcast deals aim to help Netflix better compete with YouTube after YouTube surpassed one billion monthly active video podcast viewers.
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