In a recent interview, Netflix co-CEO Ted Sarandos criticized Warner Bros. Discovery's decision to rename HBO Max to simply 'Max'. He argued that the rebranding distracts consumers and dilutes the strong heritage of the HBO brand, which he always considered the benchmark for original content. Sarandos expressed his disbelief at the decision, emphasizing that HBO had built significant brand equity that should have been maintained. In contrast, he downplayed competition from Amazon Prime and Apple TV, asserting confidence in Netflix’s position amidst the increasingly competitive streaming landscape.
I would have never guessed HBO would have gone away; they put all that effort into one thing that they can tell the consumer - it should be HBO.
While each product offered something for some people, Max will have a broad array of quality choices for everybody.
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