Local Independent Online News Publishers found more members are investing in products connecting them to audiences without a tech intermediary. There's a shift towards newsletters (95% in 2024 from 81% in 2022) and events (60% in 2024 from 34% in 2021).
Effective ways for newsrooms to reach audiences include newsletters, in-person conversations, and events. These methods show particular growth, signaling a move away from solely relying on online platforms.
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