The study found that among those who get their news from influencers, 65% said it helped shape their understanding of current events and civic issues.
News influencers have emerged as one of the key alternatives to traditional outlets as a news and information source for a lot of people, especially younger folks.
The Pew study analyzed 500 popular news influencers with more than 100,000 followers who played a key role in voter outreach efforts.
The study found that contrary to claims of right-wing censorship, news influencers were more likely to lean conservative, with 27% identifying as Republican.
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