In 2025, starting a cable-news network might seem unwise, given the declining viewership among younger audiences. Despite this, MSNBC is set to evolve after being spun off from NBCUniversal. Questions arose about its future direction and independence. New president Rebecca Kutler has committed to building a robust independent reporting operation, hiring over 100 journalists for diverse roles. This initiative represents a unique opportunity to reshape cable news into a more relevant format for contemporary audiences, reflecting an experimental shift within the industry.
If you stripped all of these institutions from the systems that created them and remade them in contemporary times, you would do a lot of shit differently.
MSNBC's new president, Rebecca Kutler, announced that MSNBC would be building out an independent reporting operation, led by veteran executive Scott Matthews.
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