"Before committing to working at his Greenville, North Carolina production studio, MrBeast, whose real name is Jimmy Donaldson, starts some workers on roughly three-month contracts. During that trial period, internally called a vibe check, the company gives staffers an apartment and a rental car so they can focus on work without worrying about relocation. The objective is to "ensure you don't uproot your entire life and move to Greenville, North Carolina, and not work out," a former MrBeast staffer said."
"Vibe checks are designed to assess culture fit, as well as test if new hires are ready to be coached on the creator's content style. MrBeast built the most popular YouTube channel in the world, with over 400 million subscribers, by doing things his own way and eschewing some traditional media practices. "This is not Hollywood and I do not want to be Hollywood," the creator previously wrote in a production guide for his team."
"MrBeast's media business pulled in about $224 million in 2024, according to a leaked investor deck from early 2025 viewed by Business Insider. With around 300 staffers in Greenville, the creator now recruits media talent who may be more accustomed to working in Hollywood than YouTube. The vibe check helps the MrBeast team see if those hires are ready to make the jump."
MrBeast requires some hires to complete a roughly 90-day trial called a "vibe check" before relocating to his Greenville, North Carolina production studio. During the trial, the company provides an apartment and a rental car to relieve relocation burdens. The trial assesses cultural fit and whether new hires can be coached in MrBeast’s content style. The approach aims to prevent people from uprooting their lives and failing to integrate into the team. MrBeast built a massive YouTube audience by rejecting some traditional media practices. The media business generated about $224 million in 2024 and employs around 300 staffers in Greenville.
Read at Business Insider
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