"As part of the deal, Minute Media is acquiring VideoVerse's Magnifi software, which uses AI tech to cut longer video content and full-length games into bite-size clips. This capability will add a more personalized, contextually aligned pool of video inventory to Minute Media's STN Video platform, Rich Routman, president of Minute Media, told AdExchanger."
"The acquisition isn't just about growing the number of monetizable videos Minute Media can serve as a publisher, Routman said. It's a play to solidify STN Video as a distribution and monetization platform for sports broadcast rights holders by automating the editing of professional sports clips into a TikTok-esque format. 'If it increases the impressions by a certain amount, that's great,' Routman said. But he added that the bigger opportunity is offering readers bespoke sports video content tailored to the articles they're reading and distributing that experience across not only Minute Media's portfolio but third-party publishers as well."
Minute Media acquired VideoVerse to enable publishers to create monetizable short-form video across its sports properties including Sports Illustrated, The Players' Tribune and FanSided. The deal includes VideoVerse's Magnifi software, which uses AI to clip longer video and full-length games into bite-size clips. Magnifi will add personalized, contextually aligned video inventory to Minute Media's STN Video platform. The acquisition was paid with a mix of cash and stock. VideoVerse employees will be retained and no business changes are planned. The acquisition aims to automate editing into TikTok-esque clips, increase impressions, and distribute bespoke sports video across Minute Media and third-party publishers.
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