The Australian government announced a news bargaining incentive that compels digital platforms to pay for news, diminishing their ability to evade agreements with publishers.
This new model will require digital platforms, including Meta and TikTok, to either pay a fixed charge or engage in deals with news publishers, aiming to secure funding for Australian media.
While the government aims to ensure that platforms contribute financially to news publishers, the new law could inadvertently disadvantage smaller publishers who may stick with larger ones.
Meta criticized the proposal, arguing it misrepresents the motivations of users, emphasizing that most people do not primarily use Facebook for news content.
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