Tasmia Ismail emphasizes that while print remains significant for Media24, the company's advancements in digital transformation, including innovations in adtech and AI, are promising.
Ismail notes the speed of AI adoption in Media24's newsrooms and IT divisions, even as advertising agencies are progressing faster in AI integration.
She reflects on Media24's engagement with large tech platforms, maintaining a civil relationship while advocating for local support in advertising.
Ismail's leadership showcases the importance of tailored solutions in the industry as Media24 embraces digital retail solutions and innovative strategies.
#media-transformation #digital-strategies #artificial-intelligence #advertising #south-african-media
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